Facebook’s parent company plans to commercialise use of AI tools to improve ad creation business
Meta is reportedly planning to develop new artificial intelligence tools similar to ChatGPT to create ads that have better reach among audiences.
Meta chief technology officer Andrew Bosworth told Nikkei Asia that Facebook’s parent company is planning to commercialise the use of generative AI technology to improve its ad creation business in its apps.
“We expect we’ll start seeing some of them this year. We just created a new team, the generative AI team. They are very busy. It’s probably the area that I’m spending the most time, as well as Mark Zuckerberg and Chris Cox [chief product officer],” Mr Bosworth said.
Meta chief Mr Zuckerberg posted on Facebook in February that the company is creating a “top-level product group” focused on generative AI “to turbocharge our work in this area”.
He noted that the company is putting together a single group made up of staff from other teams who are working on generative AI across the company.
Source: https://www.independent.co.uk/tech
